Press Releases

Press Releases

BRITAX raises the bar for car seat safety with ground breaking innovations for group 1 & 2/3 and the only outdoor swivel wheel stroller approved for running hits the showroom floor

LONDON, FEBRUARY 2014- Leading child safety brand BRITAXhas returned to Harrogate this year to unveil its latest and most innovative developments in travel safety solutions and outdoor strollers.


To support BRITAX's plea for familiesNOT to use booster cushionswhich don't offer any side impact or head protection in the event of a crash,BRITAXwill be showcasing two newGroup 2-3 ranges. 

The XP RANGE which includes the KIDFIX XP SICTtakes protection to the ultimate level.  The revolutionary cushioned seat belt pad, called theXP-PAD, utilises advanced shock absorbing compressed foam that fits around the adult seat belt.  This patented technology, developed and made in Germany, works to take the energy of the crash forces away from a child's chest area, and as the child's head moves forwards during a crash and the chin hits the cushion, the neck is firmly but gently supported.  This reduces high neck loads by up to 30% in comparison to a three-point seat belt without the XP-PAD*.

The KIDFIX XP SICT also boasts advanced side impact cushion technology to help reduce side impact crash forces.  It works to minimise the distance between the car door and the seat to reduce forces by over 25% before they even reach your child**.  The cushion is integrated within the seat design and can be activated and adjusted perfectly on the side closest to the door where the impact will be the most severe.  This also allows the middle passenger to have more space and comfort on the other side of the seat.

The SL RANGE (Soft Latch) which includes the new KIDFIX SL SICT provides parents with side impact cushion technology which can be removed completely from the seat and placed on the side closest to the door where the impact would be the most severe.  The simpleSoftLatch system for this range can make installations of the seat easier to the ISOFIX connection points in the car and to move between cars.

Both the new ranges have a V-shaped backrest ensuring the perfect fit throughout a child's development.


The new KING family offers parents a premium Group 1 belted seat that incorporates new harnessing technology for a peaceful and comfortable journey. The seat offers those parents without ISOFIX connection points in their car a seat that will fit perfectly in any vehicle so they can rest assured their little ones are safe and secure whilst travelling.

The iconic KING design, apparent throughout the entire new range, allows tipping of the seat for easy seat belt routing, reducing the risk of incorrectly feeding the seat belt. This coupled with clever seat belt tensioning ensures there is no slack in the seat belt and a perfect solid fit of the car seat to the car. 

The top of the range new KING II ATS includes a ground-breakingnew Active Tensioning System which provides parents with live reassuring feedback through light and sound as to whether the harness is tensioned correctly, ready for a safe and comfortable journey. Known as intelligent five-point harnessing, there is a;

Harness Indicator, a clever little light that indicates when the correct harness tension for a safe and comfortable journey is achieved.

Harness Tensioner, should the little one have thicker clothing on or wriggle about, the harness tensioner dynamically and automatically retracts the harness during the journey, so it is tensioned and stays to the correct level at all times.

Harness Tension Alert,which will sound and light up to alert the parents, should the harness be no longer tensioned or buckled correctly.

The new KING LS,offer parents all the great advantages of the seat belt tensioning system, but also the Light System, which indicates when the correct tension for a safe and comfortable journey is achieved.



Finally, BRITAX will also be showcasing its brand new all-terrain power pushchairBOB REVOLUTION PRO, theFIRSTpushchair on the market that has a swivel wheel which isSAFEandAPPROVED***for running and skating in the UK and Europe. Adaptable and easy to use, it is also the perfect everyday stroller for any family, with a swivel front wheel that makes it easy to manoeuvre around town and a unique two-fold step mechanism allowing parents to fold the pushchair quickly and efficiently. It also features a newly designed drum handbrake that provides additional stopping assistance for tricky downhills.


BRITAXwill also be supporting and showcasing its extensive range of car seats including the new and improved rearward facing Group 0+&1MAX-FIX II, perfect for parents who want to keep their child rearward facing up to the age of 4 years. The seat offers an improved recline design, easier ISOFIX release,  performance chest pads and a smart removable fabric cover on the rebound bar to keep scratches and wear & tear to a minimum. 

For those parents who want the flexibility of when to turn their child forward facing, the increasingly popularDUALFIXwill be on show. With its 360 degrees rotation capability, it isBRITAX's most flexible car seat yet offering parents the choice to leave their child rearward facing up until 18 kg (approx. 4 years) or turn them 180 degrees to a forward facing position from 9 kg without reinstallation.


BRITAX will also have the multi award winning fashion led pram the BRITAX affinity on show, which is proving one of the most popular travel systems available in combination with the royal choiceBABY-SAFE plus SHR IIinfant carrier.



KIDFIX XP SICT retails at £165

KIDFIX SL SICT retails at £140

KING II LS retails at £165

MAX-FIX II retails at £275

DUALFIX retails at £340


BRITAX affinity with colour pack £408


For more information and details, please visit




*BRITAX Internal Testing 2013

**BRITAX Internal Testing 2010

*** Approved by TUV, world leading technical service providers of testing and product certification.  The TUV stamp of approval provides peace of mind to parents that products are safe, reliable and compliant. For more information, visit



British brand BRITAX has been manufacturing child car seats and travel systems since 1939. Today, BRITAX is a globally operating company with a total of nine facilities across the world, all dedicated to child safety.

For more than 40 years, BRITAX has been at the forefront of designing products specifically for children's safety whilst travelling; including car seats, prams, baby carriers and accessories. To provide even greater choice for parents, BRITAX has acquired the BRIO pushchair and car safety business in 2013 and the hugely popular outdoor stroller brand BOB in 2011.

With design centres and testing houses in Germany and the UK, engineers use state-of-the-art facilities, including in-house crash test systems, to pioneer innovative products such as the ISOFIX anchoring system, which was developed in 1997 in cooperation with Volkswagen, and has since become an international installation standard for car seats in vehicles. The expertise BRITAX develops is regularly shared with government agencies, transport related institutions and safety experts worldwide.

Top European test organisations, such as independent motoring and consumer organisations consistently rate BRITAX amongst the best - and constantly exceed legal safety requirements. 80% of all cars rated by Euro NCAP in 2011 have tested with at least one of our seats during their independent crash test assessments.


Fit FinderTM is a BRITAX online tool that assists a consumer to identify the right car seat for their child and their car. The newly updated function allows parents to narrow their car seat search by the age and weight of their child as well as the make, model and year of the vehicle. For each seat, Fit FinderTM will also inform users what seat positions are approved in the vehicle and the appropriate fitting method - be it the ISOFIX, ISOFIT or via the car seat belt. You can view the latest Fit FinderTM here