Press Releases

Press Releases

BRITAX unveils first snapchat filter

Bespoke branded Snapchat geofilter available exclusively at The Baby Show Olympia, offering visitors the chance to win a BABY-SAFE i-SIZE infant carrier

 LONDON, October 2016 – Leading car seat manufacturer Britax is launching a bespoke Snapchat geofilter exclusively for this year’s Baby Show, taking place at London’s Olympia on 21-23 October. A social first for Britax, visitors will be able to select the new filter to take part in a competition to win their brand new BABY-SAFE i-SIZE infant carrier.

With a growing number of consumers continuing to adopt and use Snapchat, Britax has created the filter to celebrate the launch of its first i-SIZE car seat. The platform has seen a 588% increase on users who are mums in recent months and Britax will use its bespoke geofilter at this year’s Baby Show Olympia to engage with this highly influential audience.

To win the brand new BABY-SAFE i-SIZE infant carrier through Snapchat, visitors can:


  1. Visit the Britax stand at the Baby Show
  2. Select Britax’s unique filter and take a Snap
  3. Send the photo to the brand’s Snapchat channel, BritaxUK


Visitors can also share the image privately and publicly with friends (using the hashtag #BritaxBabyShow).

Bengi Bingol Yalcin, Marketing Manager of Britax UK said, “We wanted to give visitors something different at this year’s Baby Show whilst also celebrating the launch of the BABY-SAFE i-SIZE infant carrier. Snapchat offers us the opportunity to experiment and reach a wider audience of millennial parents, mums in particular. We can’t wait to see everyone’s snaps”.

The BABY-SAFE i-SIZE infant carrier is designed with Britax’s renowned crash testing capabilities and research and conforms to the new car seat regulation ECE R129 (i-Size), suitable for newborns up to 15 months, with 83cm of space. The BABY-SAFE i-SIZE can be used with one of two new bases, including a one-of-a-kind FLEX BASE that allows parents to adjust the angle, providing an ergonomic, flatter position for their baby.

Britax will be at The Baby Show Olympia, stand C24, between 21st-23rd October. The BABY-SAFE i- SIZE infant carrier and FLEX BASE bundle will be available from October 2016 with an RRP of £300***, in Cosmos Black, Flame Red, Ocean Blue, Mineral Purple, Storm Grey and Olive Green, with additional colours to follow.


*Britax used research cited on

***The infant carrier can be purchased alone for £165 but must be used with a compatible base in order to meet i-SIZE requirements. The standard base or FLEX BASE can also be purchased alone for £130 and £150 respectively.